Logos, colors, branding...oh my!
In October of 2015 we began a project to align and update all of our school logos and colors in order to create a greater sense of ownership, pride, and sustainable recognition within our immediate community and the Arlington Heights community as a whole.
A parent in the District and professional graphic designer, Tom Riesing, had already donated his time and talent to create professional logos for four of our schools (Thomas, South, Windsor, and Dryden). Communications Coordinator, Adam Harris, reached out to Mr. Riesing and he agreed to do the same thing for the remaining 5 schools.
Mr. Riesing and our Head of Communications & Storytelling went school by school and met with each principal to see what they envisioned. Mr. Riesing took the information from those meetings and put together two options that the students in the school could vote on. Whichever logo won the vote became the new logo.
Mr. Riesing then created four to five other/alternate logos and word-marks and gave the school official colors based off of the voted logo. The final logos and colors are being implemented throughout the schools and their communities via the website, hallway art, t-shirts, etc. This project was completed in November of 2017.
The logos are below, along with the hex color numbers for each school. These logos are being implemented in many levels across all of our schools. A few examples are below in how they are being implemented.
NEW DISTRICT LOGO PROJECT
Update - May 2022
The Department of Communications worked with our community partner and designer, Tom Riesing, and with the Cabinet team during the 21-22 school year to redesign the District 25 logo. The main goal of this redesign was to find a new logo that told the district's story. After several rounds of design, feedback, redesign, and more feedback, the District found its new logo and colors! This new logo incorporates the familiar 'A' and 'H' as a nod to the old logo, but tells more of our story as it is shaped as a welcoming, inviting, and community-driven school house. The modern looking school house was important because it represents District 25 and the Arlington Heights community as people experience it: connected to its roots, yet always moving forward. The arrow at the top pointing up tells a story of our District always moving forward, raising the bar for our students, staff and our community.
The colors are a nod to our old logo with blue and two base colors (charcoal and grey) to allow versatility moving forward. The charcoal outline also allows us to fill the inside of the logo with the different school colors to show we are all District 25, and each school represents their own section of the community.
We want to thank, as always, Mr. Riesing for dedicating his time and skills to making this project come to life. Mr. Riesing grew up in Arlington Heights, went to District 25 schools, is a current community member and husband to one of our teachers. He has been working with the district for a long time, as he was also the graphic designer that created every one of the currently used school logos. The Department of Communications would also like to thank the entire Cabinet team for their dedicated feedback and interest in this project.